Sam Allardyce gives his reaction to a bizarre mural of him eating chips in his hometown of Dudley in the West Midlands.
A 10ft mural of Big Sam, depicting him eating Black Country orange chips, appeared on a wall in Union Street, Dudley.
It is thought to have been put up on Wednesday, with the artwork since sparking now just local attention, but national headlines, and some residents comparing it to the work of Banksy.
The 70 year old is much loved by some locals, which they say the mural puts the area “on the map.”
However, not all reactions were positive it would seem, with one nearby worker calling it “weird” and suggesting it be removed. Orange chips, a local delicacy, are battered with turmeric or paprika for their distinctive colour.
There’s been a mystery mural painted onto a wall in our hometown.
Yes, that’s Sam Allardyce with battered chips. pic.twitter.com/NgLJubdrE9
— Footy Scran (@FootyScran) July 18, 2025
@itvnews Sam Allardyce has shared his reaction after a mystery mural of him eating chips appeared in his home town of Dudley. #itvnews #samallardyce #dudley ♬ original sound – itvnews
In a video message, he said to ITV News: “Just seen the mural that has been sent of me in Dudley, my hometown. Absolutely privileged to be honest with you, I thought it was a very good likeness.
“Chips look a bit hot, but I really enjoyed seeing it. Whoever did it, thank you very much!”
Trevor Wilkes took a photo of the artwork whilst he had been walking through the town centre on Thursday, July 17),
He said to BirminghamLive the paint was “still wet when I saw it”.
Resident Scot Simmons said: “How did he do it without anyone seeing? Did he just put it up in a couple of minutes? Is he trying to remain mysterious?”
Fellow Dudley resident Andy Smith said: “Local lad eating orange chips, what more do you want?
“There is a genuine Banksy in Birmingham, perhaps this is Dudley’s answer to Banksy.”
Mr Simmons added: “Looking at it you don’t know how good it is till you come down and see it.
“It’s put Dudley on the map. Big Sam, immortalised here, yeah it’s brilliant.”
However, one man who worked nearby was not impressed.
“Who is it? It’s just weird, it doesn’t make sense and it needs to go,” he said.
Mystery artwork of former England boss eating chips appears in town centre https://t.co/mfedoPdRTh pic.twitter.com/9A2dPSRnII
— The Independent (@Independent) July 18, 2025
This is what Twitter users had to say as Sam Allardyce gives his reaction to a bizarre mural of him eating chips in his hometown…
@ChatShirt: Scransky.
@GY1Matt: Scran Allardyce?
@WWFCOHIO: Hang it in The Louvre
@Seaneee01: Fuck sake want chippy now
@NatMansell: Banksy has gone downhill
@puffpuff65: Orange chips are part of the Black Countrys Heritage. Think I may get some tomorrow in Brownhills before Chasetown
@OldGilles: My only contribution to UK culture is forever associating Big Sam with chips.
@tyrellb04: The only good thing in Dudley
@WDD30: West Midlands’ finest enjoying West Midlands’ finest.
Leon Squire: Amazing 
This country is completely destroyed and in a really awful place but we can still show some humour 
Suzanne Waring: Hahaha …… saw this n made me chuckle!!! 
Xx
“Absolutely privileged to be honest with you” – that is what the man himself, Sam Allardyce, had to say about a mural of…
Posted by Stourbridge News on Friday 18 July 2025
hammers86: cracking sense of humour big sam. heard some funny stories when he was our manager.
Mr T: Love this guy, get back into the game Big Sam 
sysonator: who doesnt love scranning a big ol bag o chips.. proper food.
TheBarnster1008: greatest england manager of all time 100% win rate
thomas 191 blaw-Knox: This man is probably the best person ever to take England 
seriously forward Sam you’re brilliant 
cockneylol: can we have a bit more punditry from you this season please, I enjoy listening to someone who has been there & done it.
Blake: Hope and pray Chico Flores doesn’t see it 
solvitur__ambulando: Big Sam. Come back to the Prem. We miss ya
jules8000: Top man and well deserved lovely tribute
Jimmy Ellis: protect this man
Sue Hopper: Dudley certainly needs brightening up. Love the orange chips
Jules Singh: You can’t beat a bag of Black Country orange chips!
Four weeks ago, Sam Allardyce reflected on his managerial career and regret after the public shame he faced following a brief spell as England manager.
In this episode, Sam Allardyce shared insights from his extensive career managing clubs like Bolton, West Ham, and Everton, and time in charge of the Three Lions.
He discusses the challenges of building a football club, including the need to scout better players, improve performance under pressure, and implement lasting changes.
Allardyce also reflected candidly on his controversial exit from the England job, revealing a more introspective side.
Sam Allardyce reflects on his managerial career and regret over public shame he faced
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